What is CMS Different types of CMS How much it cost? How it is beneficial? Data types, String objects , Array Creating website using Wordpress CMS? DNS Setting and Wordpress CMS File uploading to web host using Filezilla Work with Web Hosting Control Panel Wordpress installation and database setting Theme selection setup and customization Plugin Selection , setup and customization Different tracking code integration Post and page creation Difference between CMS and other platform
What is SEO? What is the need of SEO? How SEO works? How much it cost? What are the benefit of SEO? On Page Optimization Website Analytics Meta Tag, Anchor tag , Alt tags Image Optimization Page Limit Size Number of internal link in a page Site map creation Keyword research and selection Header and footer in SEO Robot.txt SEO Report Generation URL Rewriting / URL Structure analysis 301 Redirection URL Rewriting / URL Structure analysis
Introduction Competitor analysis Search Engine submission Directory Submission Social Bookmarking Article Submission Press realease submission Forum posting commenting Blog Creation , submission and commenting Link Building One way linking Three way linking Classified submission Google mapping listing RSS feeds Vedio optimization Local optimization
What is Twitter Twitter marketing strategies Advertising on twitter Tools for twitter marketing in Linkedin Linkedin Marketing strategy Linkedin Profile setup Linkedin Company profile setup Linkedin Network building Getting lead from Linkedin (Pinterest) What is Pinterest Setting up Pinterest for business Pinterest marketing strategy Creating pins and creating boards Generating traffic from pinterest
PPC basics Why it is important What are the benefit How much time it takes What are PPC campaigns? Difference between PPC SEM Google Adwords Introduction to adwords Why Google adwords How adwords work Setting up adwords accounts Type of adwords network structure Command Pattern for Web Applications Use of display planner Ad campaigns ad group Type of ad campaign ad rank Quality score of an ads Benefit of adwords Why adwords is best for PPC? ROI in adwords banner ads Uploading banner ads ad placement in display network Video campaign, uploading vedio ads In stream vedio ads , True view vedio ads Dynamic search and campaign ads Google merchant center Certificate in Google Adwords Remarketing with google adwords Remarketing with Yahoo ad center Remarketing tag integration with website Setup remarketing list Remarketing campaign and ads Understand yahoo AD center Marketing strategies Type of campaign Conversion rate Global reach Text ads Banner and placement Vedio ads Remarketing Yahoo and policies What is infolinks? How it is beneficial? Who can use it? Where it can be use? Difference between Adwords and Infolinks
Concept of email marketing Email marketing policies and guidlines How to make an email campaign? How to make email database? How to design an email ? Analytics and reporting Template designing for email marketing ? Email Structure, Contact Management ? Email Filering , Sceduling Delivery Email open ratio, Click Through Rate(CTR Bounce rate?
What is affiliate marketing The main affiliate network in India How to sell throug affiliates? Branding throug affiliate marketing How it all works? Mechant affiliate Market and Customer Affiliate Marketing SWOT Why setup and affiliate program? Affiliate marketing benefit Affiliate marketing tracking Choose a suitable affiliate How to drive traffic using affiliate marketing ? Product and service marketing Product selling stores How affiliate marketing differ from banner advertising? Commision based lead generation Cost per lead marketing Example of successful campaigns and case studies affiliate software's